These are just some ideas that came to me, when I look at all the random, low lvl starter guilds, and the rivalries and complaints from the high powered guilds.
Comment if you want.
1) Have a guild site
It makes sense to have one, but I don't think most guilds run one, or a forum where they can organize and contact other guild members out of game. On a private guild site, you can post enemy guilds, hit lists, botter lists, which day is everyone doing so and so. But the problem is figuring out how to keep rival guilds from reading everything and figuring out what you're up to.
2) Know which timezone each member is in
Again goes towards organization; knowing who comes on when, and for how long. Also, if the guild leader or other member is multi-lingual, then you could form an international guild with at least 1 member guaranteed to be on at all times.
3) Build a reputation, and be famous (or infamous) with it
A reputation is worth more than anything in the world. In SRO, guilds with bad reputations are hated (especially if the entire guild bots). Guilds with no reputations are not in anyone's union or ally. Guilds with reputations, be it for a particular trait, personality, wealth, items... Everyone wants to be friends with.
4) Have a mission statement.
Then there would be a reason to join the guild, and to go on quests, trade/hunting/thieving runs and such, as a group. It would be even better if the goal of the guild was worked into the name, for example BotHunters_Inc, East_India_Traders, Black_Inn*, etc.
5) Work out a hierarchy, beyond guildleader and members.
This works best with guilds who have members spread out in several timezones, for then there would be someone else in charge of each area, that can act as the guild leader in making decisions on what ever problems or events.
6) Get to know your guildmates, but keep a professional relationship.
Knowing who your guildmates are; their personalities, favorite things, things they get pissed about, would make it easier to connect to the other people in your guild. Also, there is a smaller chance of someone leaving and joining a rival guild, giving away every secret (unless they're a @#$@%!!)
That's all I remember, but if someone posts another guildine that should be added, I will edit.
Have fun on SRO.
